3AS is a brand inspired by the vision and artistry of one creator
Meet Niovi
Niovi is a contemporary female photographer, videographer, and content creator, best known for her evocative style and artistic depth in fashion and storytelling. Originally from Greece, she has lived and traveled extensively, drawing inspiration from the diverse cultures and landscapes she’s experienced.
Her journey began at the age of seven, when she took her very first photograph—her younger sister wrapped in their mother’s scarf. What started as an innocent childhood game soon revealed a deep and natural talent for capturing moments, emotions, and stories through a lens.
Even before completing her studies, Niovi began working professionally with local Greek music artists, fashion brands, and modeling agencies. After graduating from the University of Photography and Arts in Athens in 2009, her career quickly flourished. Her raw talent and unique eye were immediately recognized, leading to collaborations with models, designers, and agencies both in Greece and internationally.
For nearly two decades, Niovi has worked across the worlds of fashion, music, television, and international advocacy. Her portfolio includes collaborations with numerous fashion designers, model agencies, and global organizations. One of her most impactful projects was in 2012, when she was invited by the International Organization for Migration (IOM) to conceptualize and shoot the official poster for their anti–human trafficking campaign. A year later, she was honored by the U.S. Embassy in Athens, receiving the 2nd Prize in a Human Rights competition.
Deeply moved by human emotion and the individuality of each person she photographs, Niovi approaches every project with sensitivity and a powerful sense of connection. She recalls the emotional intensity of editing that first campaign—but describes it as a meaningful, rewarding experience that aligned with her passion for storytelling through visual art.
Her work has been recognized and awarded internationally. She was a winner of the "No Just Fashion" competition by Vimity.com, and her photographs have been featured in Italian PhotoVogue, Vogue Arabia, and Elle Arabia, among others.
In the last five years, Niovi expanded into videography, where her distinct storytelling style found new expression. One of her most notable projects was with GEMS Education in Dubai—an award-winning private education group—for whom she created a series of school campaign videos.
What truly sets Niovi apart is her ability to capture not only movement and emotion, but also the sounds, energy, and atmosphere surrounding her subjects. Her work often reflects the influence of classic painting, as she plays with light, contrast, and color during post-production. She believes every image is alive:
“For me, every picture breathes. I can smell the surroundings. I can feel the vibration of the moment.”
She is drawn to strong, authentic models who are not afraid to show their vulnerability and emotional range:
“I can only capture emotion if the subject lets go—free of restraints, grounded in the moment, and in harmony with the nature around them.”
Niovi’s creative spirit was shaped by her artist parents, who always encouraged her to explore, to express, and to dream without limits. Their influence, paired with her relentless curiosity and sensitivity, has led her to create a body of work that is bold, intimate, and unmistakably hers.